Blocky letters and serifed copy provide a mix of strength, antiquity, and nature all in one. Machu Picchu anchors its design system around Peru's Huayna Picchu mountain peak. New age energy drinks were a prominent trend at the show, but one of our favorites relied on ancient secrets. Great copywriting, a simple color palette, and playful typography create an elegant and engaging design language that surely tastes as good as it looks. TCHO’s redesign teaches us that it doesn’t have to come at the cost of originality. Premium chocolate has always had a drab reputation, trying so hard to look and feel premium that it ends up cheapening it to the discerning. The most incredible part-each purchase supports regenerative agriculture. The design elements feature gold foil, a beautiful color palette of soft royal blue and cream, and a lovely pattern along the front face of the pack. The packaging structure (created by the founder) gets made entirely using paperboard. Move over Faberge Eggs, there’s a new luxury egg in town, and it's edible! Consider Pastures raises the bar immensely with its premium, elegant branding. Quirky, crazy, and full of attitude, the brand world feels all the more energetic now that we’ve stopped eating the animals. Welcome to the future of farms, where we harvest plants to make meat! Forgoing color, Future Farm utilizes a stark black and white world to disrupt at the shelf, accented by a friendly little future-forward smiley face. Irreverent and expressive food photography, chunky type, and fun colors have us rejoicing over healthy fats. FatSo, the flavored peanut butter brand loaded with plant-based super fats, just rebranded, finally aligning those two things with a healthy dose of personality to go alongside it. Great names should always beget great design. Check out their website to see a fun ticker-tape aesthetic, as UNBUN creates an infinite cycle of itself: UNBUNBUNBUNBUNBUNBUN. Stark, graphic, and filled with lots and lots of blue, you could say this is a blue-sky approach to branding in the carb category. Unbun wants to revolutionize bread as we know it and have ventured into the world with a brand new look and feel. The brand traded in its old-world look for a new graphic visual language that provokes a sense of awe and wonder, one that's all the more heightened after tasting their functional sparkling teas. Originally intended to debut its new look at the then-canceled 2020 Expo West, 8th Wonder finally got to show off its redesign to much fanfare. TMRW Foods' abbreviated name hints at the tech-like packaging that breaks all of the rules at the shelf, with a bright, orange box with a holo-foil wordmark, stark photography, and a unique product like Ocean Cakes (crab cakes without the crab). One way to stand out, of course, is with disruptive design. There’s a tidal wave of meat alternatives hitting the market, and it's not just plant-based burgers vying for domination now, we're starting to see viable chicken alternatives and even seafood. So in 2022, we celebrate the brands that persevered and the entrepreneurs that jump-started their dreams in the face of the pandemic with 22 standout brands with showroom-worthy packaging design. What’s more, we got a firsthand look at the trends that are shaping the world of food and beverage, with plant-based alternatives galore, new-to-world snacks, and refreshing updates to well-worn categories like diet cola. It’s been two years since we walked the floor at Expo West, and as a result, there was a pent-up explosion of rebrands and new brands flooding the halls and tradeshow floors.
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